It’s a full-screen experience, so there’s nothing else detracting from the programming or the ad. When watch an 'on demand' program, ad content is generally very well-received.eMarketer estimated 22.2 million cord-cutters ages 18 and older, a figure up 33.2% over 2016.One-third of American households watch only VOD.Between 2017-2018, streaming media device shipments will increase globally by 11.1%, and by up to 28% by 2021 (SNL Kagan).Over 60% of US households access content streamed through an internet-connected TV or device.To emphasise the importance of this growing trend, it's time for some statistics: Viewers are engaged, and more accurate targeting and reporting is also available when compared to traditional TV advertising options. OTT (Over The Top) media service can be defined as:Ī media distribution practice that allows a streaming content provider to sell audio, video, and other media services directly to the consumer over the internet.Ĭircumventing traditional TV viewing by using a Chromecast, Roku, apps within your Smart TV, mobile or tablet, and even games consoles creates new hurdles for advertisers, but offers some huge potential too.
